Start with the job
A service business, a publication, and an online store ask different things of a website. Write down the primary visitor action and the work your team will do behind the scenes before comparing platforms.
Match the platform to the work
WordPress offers flexible publishing and a broad ecosystem. Shopify focuses on commerce operations. A custom build can suit more specific interfaces or application needs. None of those choices removes the need for careful design and implementation.
Plan the handover
Ask who will update content, manage products, and look after integrations. Include ongoing costs and maintenance in the decision. A platform is a long-term working environment, not just a launch choice.
Discuss your project