Rice export & supply · A connected digital experience.TEFTGlobal
The same business. A lighter website.
A custom WordPress rebuild of 33 main pages, preserving the existing content, URLs and SEO data while reducing page-builder dependencies.
Explore the project
- Industry
- Rice export & supply
- Services
- Design · Development · Responsive UX
- Tech stack
- WordPress · Custom theme · Rank Math
- Key features
- 33 rebuilt main pages · Preserved SEO metadata and…
02 / The challenges
Preserve the content. Reduce the overhead. A focused rebuild with measurable checks.
The project brought together the following requirements. Each shaped the information structure, visual presentation or functionality of the delivered website.
Reduce inherited overhead.
The existing implementation carried unnecessary plugin overhead.
Load the right images.
Image loading affected homepage performance.
Preserve search foundations.
The rebuild needed to preserve existing URLs and SEO data.
03 / How we approached it
From the brief, to the finished experience.
A custom WordPress rebuild of 33 main pages, preserving the existing content, URLs and SEO data while reducing page-builder dependencies.
Shape the structure
Audited the existing site and preserved rollback files
Develop the visual system
Rebuilt main pages in a custom theme
Connect the functionality
Created responsive WebP alternatives while retaining originals
Review and prepare delivery
Measured performance and deferred off-screen images
Verify the handover
Verified staging and prepared the handover
03.1 / Custom functionality
The details, working together.
- 0133 rebuilt main pages
- 02Preserved SEO metadata and schema
- 03WebP companion images
- 04Responsive navigation
04 / Responsive design
One experience. Every screen.
Explore five page views from the actual website at desktop and phone widths. Screens retain their natural proportions, with original images available from each slide.
05 / Speed & performance
Measured performance. Real Google reports.
The archived September 2026 QA recorded homepage Performance increasing from 75 to 94 on mobile and 90 to 96 on desktop after targeted loading changes. Responsive hero alternatives and deferred below-fold images were part of that work. These are dated lab results for staging, not current field data.
Mobile
Report from Nov 3, 2026, 7:56:03 PM
· https://staging.teftglobal.com/
Open the original Google report ↗
Desktop
Report from Nov 3, 2026, 7:56:03 PM
· https://staging.teftglobal.com/
Open the original Google report ↗
Dated Lighthouse laboratory results. These scores are separate from real-user Core Web Vitals and may change between tests.
06 / Easy to maintain
A practical handover. A consistent foundation.
The custom WordPress theme replaces the previous page-builder presentation while retaining content and Rank Math data. Twenty-two inactive plugins were archived recoverably, with required functionality retained. Original media files were kept alongside WebP alternatives.
WordPress · Custom theme · Rank Math
- 33 rebuilt main pages
- Preserved SEO metadata and schema
- WebP companion images
07 / Search foundations
Clear information. Connected destinations.
The rebuild preserved existing URLs, Rank Math titles, descriptions, social metadata and schema across 33 main pages. Staging noindex protection was deliberately retained; production indexing was not enabled as part of this staging handover.
Strong search foundations begin with useful content, understandable page structure and a website that works across screen sizes. Search position is not guaranteed by design alone.
TEFT Global
staging.teftglobal.com
- Industry
- Rice export & supply
- Platform
- WordPress · Custom theme · Rank Math
- Delivery
- Website design & development
ExploreThe website
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