Tea brand · A connected digital experience.PeshawarChai
A distinct story for every cup.
Peshawar Chai’s website gives Khaas Danedar and Rozana Dust distinct product stories. Brewing information, pack-size guidance, the brand’s background and trade enquiries help visitors understand the range and find the right next step.
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- Industry
- Tea brand
- Services
- Design · Development · Responsive UX
- Tech stack
- WordPress · Custom theme
- Key features
- Khaas Danedar product presentation · Rozana Dust product…
02 / The challenges
Peshawar Chai — the brief. The details behind the build.
The project brought together the following requirements. Each shaped the information structure, visual presentation or functionality of the delivered website.
Give each tea its own story.
The two tea products needed individual positioning rather than interchangeable descriptions.
Balance imagery and guidance.
Product imagery and brewing information needed a readable balance across desktop and phone layouts.
An honest route to purchase.
Retail availability and distributor enquiries needed clear information without implying an online checkout.
03 / How we approached it
From the brief, to the finished experience.
Peshawar Chai’s website gives Khaas Danedar and Rozana Dust distinct product stories. Brewing information, pack-size guidance, the brand’s background and trade enquiries help visitors understand the range and find the right next step.
Shape the structure
Organised the site around the two principal tea products, the brand story and trade enquiries.
Develop the visual system
Refined product descriptions, imagery and the supporting brewing information.
Connect the functionality
Created distinct contact imagery and reviewed image and SEO details.
Review and prepare delivery
Prepared the custom WordPress presentation for the staging review.
03.1 / Custom functionality
The details, working together.
- 01Khaas Danedar product presentation
- 02Rozana Dust product presentation
- 03Distinct contact imagery
- 04SEO and image audit
04 / Responsive design
One experience. Every screen.
Explore five page views from the actual website at desktop and phone widths. Screens retain their natural proportions, with original images available from each slide.
05 / Speed & performance
Measured performance. Real Google reports.
The delivery included an image and SEO review. The project focuses on clear product presentation and enquiry routes; measured speed and search outcomes require separate evidence.
Mobile
Report from Nov 3, 2026, 7:52:45 PM
· https://staging.peshawarchai.com/
Open the original Google report ↗
Desktop
Report from Nov 3, 2026, 7:52:45 PM
· https://staging.peshawarchai.com/
Open the original Google report ↗
Dated Lighthouse laboratory results. These scores are separate from real-user Core Web Vitals and may change between tests.
06 / Easy to maintain
A practical handover. A consistent foundation.
The custom WordPress theme provides a shared page system for product information and brand content. Product images and repeated descriptions should be updated consistently across the homepage and dedicated product pages.
WordPress · Custom theme
- Khaas Danedar product presentation
- Rozana Dust product presentation
- Distinct contact imagery
07 / Search foundations
Clear information. Connected destinations.
Dedicated product routes distinguish Khaas Danedar and Rozana Dust. Product headings, descriptive imagery and links to pack sizes, ingredients, trade and contact information give each topic a defined place in the site.
Strong search foundations begin with useful content, understandable page structure and a website that works across screen sizes. Search position is not guaranteed by design alone.
Peshawar Chai
staging.peshawarchai.com
- Industry
- Tea brand
- Platform
- WordPress · Custom theme
- Delivery
- Website design & development
ExploreThe website
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