CRM & business services · A connected digital experience.CRMXO
A connected service website.
CRMXO presents clinic-focused marketing services through detailed service pages, readable diagrams and a direct audit-enquiry journey. A custom WordPress theme combines the approved editorial layouts with native enquiry storage and booking availability.
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- Industry
- CRM & business services
- Services
- Design · Development · Responsive UX
- Tech stack
- WordPress · Custom theme
- Key features
- Custom WordPress layouts · Native audit-availability…
02 / The challenges
CRMXO — the brief. The details behind the build.
The project brought together the following requirements. Each shaped the information structure, visual presentation or functionality of the delivered website.
Readable, detailed graphics.
Dense service content and 42 graphic groups needed to remain readable on phone screens without losing the underlying information.
Respect missing content.
Unavailable source destinations required an honest content boundary: missing full articles could not be reconstructed as authentic source material.
Durable audit enquiries.
Audit requests needed an availability workflow and a durable enquiry record that did not depend solely on notification email.
Preserve the approved layouts.
The approved visual layouts needed to survive the move into WordPress without requiring a page-builder conversion.
03 / How we approached it
From the brief, to the finished experience.
CRMXO presents clinic-focused marketing services through detailed service pages, readable diagrams and a direct audit-enquiry journey. A custom WordPress theme combines the approved editorial layouts with native enquiry storage and booking availability.
Shape the structure
Reviewed ten available source pages and compared 3,440 main-page text entries against the rebuilt content.
Develop the visual system
Adapted the diagrams for mobile scrolling and expanded views while retaining the source figures and labels.
Connect the functionality
Packaged the approved layouts into a server-rendered WordPress theme with repeatable page setup and native routes.
Review and prepare delivery
Implemented private enquiries and audit availability, then checked activation, sixteen pages, navigation, media and the availability endpoint in an isolated WordPress installation.
03.1 / Custom functionality
The details, working together.
- 01Custom WordPress layouts with native page permalinks
- 02Native audit-availability calendar with reserved-slot protection
- 03Private enquiry and booking records in WordPress
- 0442 retained diagram groups with mobile scrolling and expanded views
- 05Reviews carousel, local testimonial video and reduced-motion support
- 06Repeatable page setup without duplicate imported pages
04 / Responsive design
One experience. Every screen.
Explore five page views from the actual website at desktop and phone widths. Screens retain their natural proportions, with original images available from each slide.
05 / Speed & performance
Measured performance. Real Google reports.
Fonts, photos and the testimonial video are bundled locally. Reduced-motion preferences disable the added reveal animations. Fresh PageSpeed measurements are still required before assigning performance scores.
Mobile
Report from Nov 3, 2026, 7:58:31 PM
· https://crmxo.com/
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Desktop
Report from Nov 3, 2026, 7:58:31 PM
· https://crmxo.com/
Open the original Google report ↗
Dated Lighthouse laboratory results. These scores are separate from real-user Core Web Vitals and may change between tests.
06 / Easy to maintain
A practical handover. A consistent foundation.
WordPress stores enquiries and bookings, while the CRMXO settings screen controls notification email and audit times. The approved page layouts live in bundled HTML files rendered by the custom theme; precise layout edits require source changes. No separate page-builder or form plugin is required by this implementation.
WordPress · Custom theme
- Custom WordPress layouts with native page permalinks
- Native audit-availability calendar with reserved-slot protection
- Private enquiry and booking records in WordPress
07 / Search foundations
Clear information. Connected destinations.
The website connects its principal content through descriptive headings and internal navigation. This case study describes the delivered structure; search rankings and traffic growth are not claimed.
Strong search foundations begin with useful content, understandable page structure and a website that works across screen sizes. Search position is not guaranteed by design alone.
CRMXO
crmxo.com
- Industry
- CRM & business services
- Platform
- WordPress · Custom theme
- Delivery
- Website design & development
ExploreThe website
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